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Managing Prescription Drug Costs
Who Will Foot the Bill?

Aug. 14, 2000 (SmartPros) The 2000 Presidential Campaign has stumbled onto prescription drug costs as an attention-grabbing issue, and the political debate appears centered on who gets to set future prices for consumers. That doesn't mean much to those who contend with current expenses.



Prescription drug costs are going to rise no matter what the election results and it is doubtful that any mandated price control measure will change that. The reasons for the rise in drug costs are neither a mystery nor the result of some sinister plot. They are the result of successful research, government policy and business marketing, and include the following factors.
 
  • New Drugs  Pharmaceutical laboratories have produced a plethora of new drugs that are more therapeutic and have fewer side effects than their older counterparts. As these medications enter the market they replace older drugs; users then benefit from improvements offered by the latest remedy. These new drugs, however, required considerable and expensive research during the development stages. Pharmaceutical companies need to make up for research expenses and consequently pass the cost onto consumers. While consumers may grumble about the costs, few would deny that the new drugs have greater medicinal value than the ones they replaced or that the higher-priced new prescriptions have increased the quality of life of the users.
  • Government Policy  Numerous pharmaceutical patents are expiring and generic drug manufacturers are aggressively moving to market their equivalents. This invigorated competition has resulted in an extraordinarily large number of new drugs being submitted to the Food and Drug Administration (FDA) for approval. Government regulations prohibit the sale of drugs prior to FDA approval and this means that less expensive generic drugs are kept from the market until approval is granted. The agency has reduced the average time for approval in order to get new drugs onto the market but a backlog still exists, and patent extensions granted to brand name drug manufacturers have served to increase the delay (1). These delays have allowed brand name drug companies to extend their exclusive sales rights, holding up the introduction of cheaper substitutes.
  • Marketing  Open any recent magazine and you're likely to find an advertisement for a prescription drug. Direct to Consumer Marketing (DTC) informs the consumer about the latest pharmaceutical discoveries and urges the individual to contact his/her physician to get a prescription for the new "wonder drug." The consumer thereupon requests a prescription from the physician who typically will furnish one -- provided the drug isn't hazardous. The problem from a cost control basis is that many of the new drugs are expensive and DTC marketing rarely mentions the price. Moreover, neither consumer nor physician is too concerned with the expense because a third party, the consumer's health insurance, bears all or most of the cost.
Cost Management
Cost trends need to be carefully watched. Prescription drug benefit costs for large employers are expected to increase 22.5 percent next year (2) and there is no end in sight. Increased co-payments may reduce absolute costs initially but will not per se stem future cost inflation. A cost management strategy that takes into account future possible increases and does not rely heavily on any one cost containment instrument appears the best way to address prescription drug expenses. Such a strategy has education and gradual cost shifting as the primary ingredients.
 
Education means informing both employee and physician that there are inexpensive alternatives to the marketed prescriptions that are just as effective. Physicians in particular require information about generic substitutes. They should also be involved in determining which drugs ought to be covered by an insurance plan and those that needn't be. Cost shifting requires the employee to assume increasingly more of the cost of expensive prescriptions. Co-payments need not be across the board, and can be used to change an employee's preferences. For example, the co-payment for a brand name drug can be dramatically increased while its generic counterpart has a minimal co-payment. Employers can establish a list of preferred drug list of those medications for which a benefit will be paid, and refuse payment of any benefit for over-the-counter medications. Automatic coverage is ordinarily given to those prescription drugs that are FDA-approved. Recognizing that there are a large number of drugs obtaining approval, plan administrators can eliminate this automatic coverage and instead have an annual review in which it is determined whether or not any newly approved drug is covered. A sizable benefit of this annual review approach is that it would offer the time needed for a generic alternative to be approved, thus allowing for more cost-effective decisions.
 
The future cost trends may ultimately result in some form of catastrophic drug coverage (3), and employers ought to begin developing some elementary forms of catastrophic coverage. An example would be a lifetime dollar maximum payment for a brand name drug, or a cost-sharing ratio for certain maintenance and preventive drugs. If either seems a little drastic, consider the following: Donepezil, used to offset the symptoms of Alzheimer's disease, can cost as much as $141 for a 31-day supply of 5 mg tablets. If a person takes more than one such medication at a time, the monthly expenses can be substantial.
 
Care should be taken lest the inability to pay for a prescription results in health problems that generate greater health costs, and that is a major reason why physicians should be involved in deciding what drugs are covered by the prescription drug benefit. A careful plan of cost management -- one that includes education and cost containment measures to anticipate and not merely react to future cost increases -- offers the plan a chance to economize without placing the health of its members in jeopardy.
 
Notes
1. New York Times, July 23, 2000, pgs 12-13.
2. The Wall Street Journal, July 18, 2000, p A1.
3. "Prescription Drugs", a presentation by Kevin McCartin and Matthew T. Nye at the 45th Annual Employee Benefits Conference, IFEBP, Oct. 31-Nov. 3, 1999.
 
Please send your comments, questions and article proposals to information@smartpros.com.
 
 

2000, Smartpros Ltd. All Rights Reserved.

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