(March 17, 1999) Klein is the author of 200 Greatest Financial Jokes and the president of NF Communications, Inc., a provider of marketing tools for stockbrokers, financial planners, insurance agents and investment advisers. In this interview, Klein discusses how accountants can benefit by introducing humor into their presentations and client relationships.

	Track 1
According to Klein, accountants are limited by their serious stereotype. He asserts that by using humor, accountants can improve their bottom lines.

	Track 2
Klein explains how the use of humor can open the door to new opportunities for billable hours. He says appropriate humor will never "put off" a prospective client.

	Track 3
Klein recommends introducing self-effacing humor in the first two to three minutes of a presentation. He says CPAs must show their audience that they are friendly and open.

	Track 4
According to Klein, there comes a point in the CPA/client relationship where no progress is being made. He says soliciting emotion, like humor, can break the stalemate.

	Track 5
Klein explains that he wrote 200 Greatest Financial Jokes because he could not find a comprehensive source of humor appropriate for accountants.

	Track 6
Klein discusses the importance of delivery, and explains that the joke itself is not as important as how it is presented.

	Track 7
Klein advises accountants not to limit themselves.

1999, Smartpros Ltd. All Rights Reserved.